It's easy to get sucked into the world of the business you work for. It becomes the centre of your world. In this world, the main concerns are tricky stakeholders and the team's target, not the customer. You're accidentally putting blinkers on. Let's talk a bit about why this happens and how you can shift the balance of focus back to the world outside where your customers (and competitors) are.

Event Details

This talk was delivered at UXDX APAC 2022 as part of the Continuous Design track. The session focused on helping designers and design managers identify high-value work and shift focus from internal busy work to customer-centric activities.

Key Themes

There are only so many hours in the day. We're all busy. So how should we spend our time? What's important? As a designer (or design manager) there are certain tasks that bring us a LOT more value for the time we put in than others. How do we figure out what they are, and what should we be spending time on?

Note: this talk is not on a 2x2 prioritisation matrix.